Leading the Design of The Global ETF Investor Survey 2025

• Led the design of The Global ETF Investor Survey 2025, the annual flagship publication.

• Ensured the design reflected the high standards of the brand and aligned with broader strategic goals.

• Collaborated closely with the marketing team and external partners to refine the initial design concept and ensure it resonated with both existing stakeholders and potential new audiences.

Refining the Design Concept

• Focused on the layout of the survey once the design concept was established.

• Used Adobe InDesign to organize content, ensuring the text was structured and easy to navigate.

• Paid attention to the placement of charts, graphs, and visuals for maximum clarity and easy understanding of complex data.

• Seamlessly integrated visuals with the narrative, maintaining a strong attention to detail to keep the information accessible and engaging.

Creating Custom Visuals for Enhanced Engagement

• Relied on Adobe Illustrator to create custom graphics that complemented the content and enhanced the overall aesthetic.

• Developed unique charts and diagrams that were both visually appealing and informative.

• Focused on making complex data more digestible while maintaining a clean, professional design aligned with the survey’s objective of delivering high-level market analysis.

Collaborating for Refinement and Feedback

• Worked closely with external partners to gather feedback and refine the final product.

• Made necessary adjustments to ensure the design met the needs of the survey’s stakeholders and aligned with intended goals.

Expanding the Project Scope with Digital Assets

• Created a suite of digital assets, including social media graphics, web visuals, and email collateral, to support the survey’s release across multiple platforms.

• Maintained a consistent and cohesive brand presence across all digital assets while ensuring they were tailored to fit the requirements of each platform.