Creating Print and Digital Materials for Client and Internal Communications

During my time at Brown Brothers Harriman, I was responsible for creating a variety of materials, such as brochures, flyers, and placemats, for client presentations and internal communications. I designed each piece with great attention to detail, ensuring that the visuals were engaging while the content remained clear, concise, and consistent with the company’s brand guidelines. In addition to print collateral, I also worked on infographics, email templates, and web banners, tailoring each design to meet the specific requirements of different platforms and formats.

Designing Digital Assets for an Optimised Online Presence

A significant portion of my role involved crafting digital assets that seamlessly integrated into the company’s online presence. This included designing web banners and social media visuals that not only captured attention but were also optimized for various screen sizes and performance requirements. I understood the importance of designing with adaptability in mind, ensuring that each asset worked well across different devices and platforms. I also created email templates that were both visually appealing and user-friendly, with a focus on encouraging user engagement and boosting response rates.

Ensuring Consistency Across Digital Channels and Social Media Campaigns

My work also extended to creating eye-catching visuals for social media campaigns, ensuring that each campaign was aligned with the company’s messaging and branding. Consistency across all digital channels was a priority, as I aimed to maintain a unified brand identity across web, email, and social platforms. This required me to stay up-to-date on the latest design trends and tools while balancing creativity with functionality.

Collaborating with Teams to Tailor Designs for Diverse Audiences

Throughout my time at Brown Brothers Harriman, I honed my skills in designing for diverse audiences and tailoring content to meet specific goals. Whether I was creating collateral for external clients or internal teams, I always focused on producing designs that were not only visually appealing but also effective in conveying the intended message. My experience in collaborating with different departments helped me develop a strong ability to manage multiple projects simultaneously, meeting deadlines and exceeding expectations.

Refining Design Process to Align with Business Objectives

Overall, my role at Brown Brothers Harriman allowed me to refine my design process, expand my creative skill set, and learn how to strategically align design with business objectives. I gained valuable insights into how design can drive engagement, enhance brand presence, and contribute to achieving company goals.